What’s Buzzing in the Business World?

Why do you need to Analyse better?

IT and Analytics refers to the combination of information technology and data analytics. It involves using technology to collect, manage, and analyse data in order to gain insights and make better decisions.

Subjects studied under IT and Analytics typically include:

  1. Data management: It involves learning how to collect, store, and manage large amounts of data from various sources.
  2. Data analysis: This involves learning how to use statistical methods and data analysis tools to uncover patterns in the data.
  3. Programming: It involves learning how to write code in order to automate data analysis tasks and build data-driven applications.
  4. Data visualization: This involves learning how to create visual representations of the data in order to communicate insights to others.
  5. Business acumen: It involves driving actionable recommendations from data-driven insights in the context of the business.

IT and Analytics is good if you enjoy problem-solving, critical thinking, and working with numbers. It is also a great if you are interested in pursuing a career in fields such as data science, business analytics or data engineering.

Professionals in IT and Analytics are in high demand, with many job opportunities available in a wide range of industries. According to the Bureau of Labor Statistics, employment in IT occupations is projected to grow 11% from 2019 to 2029, faster than any occupation. This growth is driven by the increasing use of technology in business and the growing importance of data-driven decision-making.

IT and Analytics is the tool to make sense of all the data that we are surrounded by

Certification Courses

There are many upskilling courses and certifications available for Business IT and Analytics professionals. Here are some popular ones:

  1. Certified Business Analysis Professional (CBAP): This certification is offered by the International Institute of Business Analysis (IIBA). It covers topics such as requirements management, business analysis planning, and business process improvement.
  2. Certified Analytics Professional (CAP): This certification is offered by the Institute for Operations Research and the Management Sciences (INFORMS) and is designed to validate the skills of analytics professionals. It covers topics such as data management, predictive modeling, and data visualization.
  3. Project Management Professional (PMP): This certification is offered by the Project Management Institute (PMI) and is designed for project managers. It covers topics such as project planning, scheduling, and risk management.
  4. Microsoft Certified: Azure Data Scientist Associate: This certification is offered by Microsoft and is designed for data scientists. It covers topics such as data exploration, data preparation, and machine learning.


There are many online upskilling courses available for IT and Analytics. Here are some of the popular ones:

  1. Coursera: Coursera offers a wide range of courses and specializations in IT and Analytics, including data science, machine learning, and business analytics. Coursera also offers a range of certifications and degrees that are entirely online.
  2. Udacity: Udacity offers a range of courses and nanodegrees in IT and Analytics, including data analysis, machine learning, and artificial intelligence. These courses have projects that give students real-world experience working with data and technology. Udacity also offers career services to help students find jobs in the field after completing their courses.
  3. edX: edX offers a range of courses and micro-masters programs in IT and Analytics, including data science, artificial intelligence, and business analytics. These courses by instructors from top universities around the world, offer a mix of interactive quizzes and hands-on projects. EdX also offers a range of certifications and degrees that are entirely online.
  4. LinkedIn Learning: LinkedIn Learning offers a wide range of courses in IT and Analytics, including data analysis, business intelligence, and programming languages. These courses are short and focused, with many courses lasting less than an hour. LinkedIn Learning also offers personalized recommendations based on a student’s career goals and interests.

How to Enhance your skills in IT and Analytics

  1. Attend conferences and webinars: For example, the annual Strata Data Conference is a popular conference for data professionals, featuring keynote speakers from leading companies such as IBM, Google, and Microsoft. In addition, there are smaller workshops and training sessions on topics such as data visualization, machine learning, and data governance. Similarly, webinars such as the ones offered by the Business Analytics Institute provide valuable insights about the field.
  2. Participate in online communities: Communities such as LinkedIn groups, online forums, and social media groups provide opportunities to connect and share knowledge. Similarly, the Reddit community “r/datascience” is a popular forum for data science professionals to share insights.
  3. Read industry publications: Reading industry publications such as Harvard Business Review, Forbes, and CIO Magazine can provide valuable insights into the latest trends and best practices in the Business IT and Analytics field. These publications often feature articles and case studies from leading companies and experts in the field.
  4. Practice using the latest tools and technologies: There are many online resources and tutorials available that provide step-by-step guides and real-world examples. E.g., Tableau Public, a data visualization tool, offers free online tutorials and a community forum to share work and learn. Kaggle, an online platform for data science competitions, offers a wide range of datasets and tutorials for data science professionals to practice their skills.

How to Become a Serial Operator?

Operations management (OM) involves overseeing and optimizing various business processes to ensure efficient production and delivery of goods and services. To become proficient, you can pursue certifications and courses that provide in-depth knowledge and practical skills in the field. They can help you improve business operations, reduce waste, increase efficiency, and improve customer satisfaction. Here are some of the best certifications and courses for OM to upskill yourself:


  1. Certified in Production and Inventory Management (CPIM): Offered by the Association for Supply Chain Management (ASCM), it covers topics like demand planning, inventory management, and supply chain strategy. It is widely recognized in the industry and can help you advance your career in OM.
  2. Lean Six Sigma: This methodology aims to improve efficiency and quality by reducing waste and variability in business processes. There are different levels of certification, from Green Belt to Black Belt, depending on the level of expertise and proficiency in implementing Lean Six Sigma.
  3. Project Management Professional (PMP): This certification focuses on project management skills, including planning, budgeting, risk management, and stakeholder communication. It is valuable for you if you oversee large-scale projects that involve multiple teams and stakeholders.
  4. Certified Supply Chain Professional (CSCP): This certification covers end-to-end supply chain management, including planning, sourcing, production, and delivery. It provides a comprehensive understanding of supply chain concepts and strategies that can help you optimize your organization’s operations.


  1. Operations Management Foundations by LinkedIn Learning: This course covers the fundamental principles of OM, including process flow, capacity planning, and inventory management. It provides an overview of the key concepts and practices in the field, making it a valuable resource if you are new to OM.
  2. Supply Chain Management by MITx: This course, offered through edX, covers the principles and strategies of supply chain management, including sourcing, manufacturing, and logistics. You can go for it if you are interested in pursuing a career in supply chain management or if you are responsible for managing supply chains in your organization.
  3. Six Sigma Green Belt Certification Training by Simplilearn: This course aims to improve efficiency by reducing defects in business processes. You should do it if you want to learn how to implement Six Sigma in your organization.
  4. Introduction to Project Management by Coursera: It covers the principles of project management like planning, scheduling, and resource allocation. It will help you if you are new to project management or if you want to improve your project management skills.
  5. Operations Analytics by Wharton Online: This course covers the principles of operations analytics, including statistical analysis, optimization, and simulation. It is good for you if you want to learn how to use data and analytics to improve OM outcomes.
Managing Operations Effectively is the key to Increase Productivity

Leveraging Skills in Operations Management

These certifications and courses can help you develop specialized knowledge and practical skills that are valuable in the workplace. Here are some ways you can leverage these credentials to become more valuable in the job market:

  • Apply the skills learned in the certification to improve processes and outcomes in the workplace. It will show the value of the credential to employers and colleagues.
  • Network with other professionals in the field through industry associations, online forums, and professional events. It will help individuals stay up to date on industry trends and build relationships for career advancement.
  • Highlight the credential on resumes, LinkedIn profiles, and other professional materials. It will show recruiters that you have a specialized skill and a commitment to professional development.
  • Seek out leadership opportunities in the workplace, such as leading a project or mentoring junior colleagues. This shows the individual’s ability to apply the knowledge and skills learned in the certification to real-world situations and can help build a track record of success.

How to Ace Finance and all things Money

Finance is the foundation on which any business thrives. It drives major decisions of any enterprise. Financial planning encompasses all things including budgeting, investment decisions, risk management and reporting. No business can run and grow without proper allocation of funds to various operations. It is imperative for business professionals in the field of finance to remain up to date with the changes in the industry.

Upskilling courses in finance can help you in gaining more depth and expertise in the field. It can help you increase your growth prospects and boost your career growth. You can choose to transition to a different job role if you possess the requisite skillset to capitalize on. In essence, these courses provide a structured curriculum that will help you gain knowledge and skills to excel in the field of finance. Let us look at some of the most sought-after finance certifications:

Certification Courses

  1. Chartered Financial Analyst (CFA) Program: This is a globally recognized certification program that covers a wide range of topics such as financial analysis, investment management, and portfolio management.
  2. Certified Public Accountant (CPA) Program: This certification program focuses on accounting, auditing, and taxation. It is designed for individuals who want to pursue a career in accounting and finance.
  3. Certified Financial Planner (CFP) Program: This program is designed for individuals who want to specialize in financial planning. It covers topics such as retirement planning, estate planning, and investment planning.
  4. Financial Risk Manager (FRM) Program: This program focuses on risk management in finance. It covers topics such as financial markets and products, quantitative analysis, and risk management strategies.

Alternatives to Paid Courses

  1. Free online courses: Many universities and institutions offer free online courses on finance-related topics. These courses can be accessed through platforms such as Coursera, edX, and Khan Academy.
  2. Industry publications: Reading industry publications such as the Wall Street Journal, Financial Times, and Bloomberg can help individuals stay updated on the latest trends and developments in finance. Apart from this, various fintech startups in India provide insightful articles on finance related news. You can check out Finshots, Zerodha, Groww etc., on LinkedIn to learn more.
  3. Networking: Connecting with other finance professionals can be a great way to learn about new trends and best practices in the industry.
Learning how to manage finance for a business

In order to complement these certifications, it is extremely crucial to stay in touch with latest developments too. Let us look at some of the focus areas:

Focus Areas in Finance

  1. Technology: As technology continues to transform the finance industry, you must stay up to date with it. For example, blockchain technology is increasingly being used in finance for tasks such as trading, settlement, and payments. Another example is data analytics, which is becoming increasingly important in finance for tasks such as risk management, fraud detection, and customer segmentation.
  2. Economic trends: Economic trends can have a significant impact on the finance industry. For example, rising interest rates can lead to higher borrowing costs, which can impact the profitability of financial institutions. If you are aware of these trends, you can help your organization prepare and adjust strategies accordingly. The latest fiasco with Silicon Valley Bank is an important lesson for all of us.
  3. Regulatory changes: The finance industry is heavily regulated thus impacting how financial institutions operate. For example, the Dodd-Frank Act, passed in the aftermath of the financial crisis, introduced a range of new regulations to improve the stability of the financial system. Your knowledge can help your organization remain compliant and avoid penalties.
  4. Industry trends: You must also stay up to date on industry trends to remain competitive and make informed decisions. For example, the trend towards sustainable investing is gaining momentum, and finance professionals who are knowledgeable about this can help their organizations develop and implement sustainable investment strategies. A case in point could be that of Nudge feature in Zerodha. It allows investors to be mindful of their investments and exercise care while investing in risky stocks. These features improve customer experience and thus increase retention rates.
  5. Soft skills: Skills such as communication, leadership, and teamwork are critical for finance professionals to succeed in their roles. Your knowledge is only good if you are capable of communicating it and cooperating with your peers to achieve tangible results.

How to Become an HR Wizard

Human resources (HR) is a multifaceted field that requires a variety of skills. It’s crucial to stay up to date with the latest trends and best practices in your field. Upskilling is an excellent way to do this, and there are several courses available to help you enhance your knowledge. In this blog, we’ll explore the best upskilling courses for HR professionals, how they can help you in your career and how to add value to these courses.

Online Courses in Human Resources Management

  1. Human Resource Management Basics

These courses will help you learn about the necessary skills that every HR should possess. These include communication skills, interpersonal skills, problem-solving among others.

  1. HR Analytics

HR Analytics courses teach you how to collect, analyze and interpret data to make informed HR decisions. Data is the ultimate goldmine for any business organization. You can become invaluable to your business if you leverage data to make strategic decisions.

  1. HR Business Partnering

This course focuses on how HR can become a strategic partner to the business. It provides skills and tools to help you become more business-oriented, such as understanding financial metrics and business strategy. HR Business Partnering can help you to contribute to the overall success of your organization.

  1. Talent Management

Talent management courses cover topics such as recruiting, onboarding, performance management, career development, and succession planning. With talent management being a critical part of HR, taking these courses can help you develop strategies that attract, retain and develop top talent.

  1. Diversity, Equity, and Inclusion (DEI)

DEI courses teach you how to create and implement strategies that foster a diverse and inclusive workplace. With increasing attention on diversity, equity, and inclusion in today’s workplace, HR professionals who can create and implement effective strategies in this area are highly valued.

Certifications in Human Resources Management

Apart from the courses, there are several excellent HR certification courses available online too:

  • SHRM-CP/SHRM-SCP Certification – Society for Human Resource Management (SHRM) offers various certification programs, including SHRM-CP (Certified Professional) and SHRM-SCP (Senior Certified Professional). They cover key HR competencies and best practices, making them an excellent choice for professionals who want to enhance their skills. SHRM-CP is for early-career HR professionals, while SHRM-SCP is for senior-level professionals.
  • HRCI Certifications – The HR Certification Institute (HRCI) offers certifications like the Professional in Human Resources, Senior Professional in Human Resources and Global Professional in Human Resources. These certifications cover a wide range of HR competencies and are widely recognized in the industry.
  • CIPD Foundation Certificate – The Chartered Institute of Personnel and Development (CIPD) offers the Foundation Certificate in Human Resources Practice, which covers the basics of HR and is an excellent choice for individuals who are new to the field.
  • Talent Management Institute (TMI) Certifications – Talent Management Institute (TMI) offers certifications such as Talent Management Practitioner (TMP) and Senior Talent Management Practitioner (STMP) aimed at professionals with mid-senior level experience.
  • HR Analytics Certification – Several providers offer HR Analytics certifications, including the International Association for Human Resource Information Management (IHRIM) and the Human Capital Institute (HCI). These certifications cover the use of data analysis in HR decision making.
Human Resource Management is the key to a well nurtured organization

How to add Value to these HR courses?

Active engagement in the learning process is key. This means actively participating in discussions, asking questions, and applying the concepts learned in their work or projects. Seeking feedback from peers or instructors can help professionals identify areas where they need improvement and develop their skills further. Networking with other professionals in the industry and attending relevant events helps professionals stay up-to-date with the latest trends.

When selecting courses, it’s crucial to consider the specific needs and goals of the individual or organization. For example, if the organization wants to improve its diversity and inclusion initiatives, DEI courses would be the best fit. It’s also crucial to consider the reputation and accreditation of the course provider and ensure that the course content aligns with the individual’s or organization’s goals and needs.

Marketing your Way Up through Upskilling

Marketing has evolved significantly in the past few years with the advent of digital technologies and data-driven insights. As a result, marketers need to have a diverse skill set to stay competitive in their field. Upskilling can help professionals stay ahead of the curve by keeping them up-to-date and it also enables them to add value to their organization by driving better results and improving ROI.

Best Upskilling Courses for Marketing Professionals

  1. Digital Marketing: This course covers various aspects including SEO, PPC advertising, social media marketing, and email marketing.
  2. Data Analysis: This course focuses on data-driven decision-making and teaches professionals how to collect, analyze, and interpret data to make better marketing decisions.
  3. Content Marketing: This course teaches you how to create and distribute valuable content to attract and retain a target audience.
  4. UX Design: This course teaches marketing professionals how to create user-centered designs that provide a better user experience.
  5. Marketing Automation: This course covers the use of technology to automate marketing tasks such as email campaigns, lead generation, and lead nurturing. Marketing automation is becoming increasingly popular among businesses, and those who possess this skill can improve their organization’s efficiency and productivity.
Bold Marketing

How to Leverage Upskilling Courses to Gain an Edge in Your Career

  • Apply Your Skills to Your Work: One of the most effective ways to leverage upskilling courses is to apply your new skills to your job. For example, if you have taken a content marketing course, you can create a new content strategy for your organization. This will not only demonstrate your skills but also add value to your organization.
  • Seek New Opportunities: Professionals who have upskilled in emerging areas such as artificial intelligence (AI) and machine learning (ML) can seek new opportunities in these fields. For example, they can explore roles such as data analyst, AI specialist, or ML engineer, which are in high demand and offer excellent career growth opportunities.
  • Build Your Professional Network: Attending upskilling courses also provides an excellent opportunity to network with other professionals in your field. You can leverage these connections to learn about new job opportunities, stay up to date with the latest industry trends, and even collaborate on projects.

For college students, upskilling courses can provide a significant advantage when entering the job market. By taking courses in emerging areas, they can develop the skills that are in high demand in today’s job market. Students can also leverage their skills to secure internships, part-time jobs, or freelance work, which can provide valuable work experience and help build their professional network.

How upskilling is helping Marketing Professionals to Excel

  1. HubSpot’s Inbound Marketing Certification: This is a popular upskilling course for marketers. This course covers topics such as content marketing, social media and email marketing. A case study by HubSpot found that after completing the certification, marketers were able to generate 4x more leads and achieve a 25% increase in sales.
  2. Google Analytics Certification: This course teaches marketers how to track and analyze website traffic, user behavior, and conversions. A case study by Google found that marketers who completed the certification were able to increase their website traffic by 42% and improve their conversion rate by 19%.
  3. Airbnb’s Data University: Airbnb’s Data University is an internal upskilling program that teaches employees how to use data to make better business decisions. A case study by Airbnb found that after completing the program, employees were able to make data-driven decisions that led to a 13% increase in bookings and a 10% increase in revenue.

Your Ultimate Guide to Upskilling and Reskilling

Let us breakdown the factors which will help you determine what you should go for between upskilling and reskilling.

What is Upskilling?

Upskilling refers to the process of acquiring new skills that complement and build upon an individual’s existing skillset. This can involve taking courses or training in a new technology, software, or methodology that improves the individual’s abilities in their current role. Upskilling is a deliberate initiative to speed-up the process of gaining knowledge through years of experience.

upskilling through knowledge
reskilling through passion

What is reskilling?

Upskilling and reskilling are complementary to each other, but they relate to different things. Reskilling refers to the process of learning entirely new skills in a different field or industry. This can involve a significant shift in career focus or a complete change in job function.

Today, recruiters are on the lookout for individuals who are not just elevating their skill base (upskilling) but also widening them (reskilling). The business environment is facing a lot of new challenges be it in tech, banking or services sectors. The key is to become managers who are capable of finding solutions these complex problems.


The decision to upskill or reskill depends on a variety of factors. Let us illustrate that with the help of a few examples.

  • Industry trends and demands: The latest trends can help individuals identify skills that are in high demand and where their career may be headed. A healthcare professional may decide to upskill in telemedicine technologies, to address the rise in demand for remote patient care.
  • Personal interests and goals: Your goals play an important factor in deciding the next course of action. A graphic designer might upskill by taking a course on web design, learning a new software like Sketch or Adobe XD, or improving their knowledge of typography or user experience design. By doing so, the designer can expand their skillset and become more valuable to their employer or clients.
  • Job market conditions: You must be aware of the current conditions of your industry and the transitions happening in it. If job opportunities in a certain industry are few, a person may decide to reskill. A journalist who lost his job due to decline of print media might reskill by learning digital marketing or social media management. He can transfer his writing and communication skills to a new field and find employment in a related role.
  • Company culture and opportunities: Human Resource is one of the most valuable assets of a company. Today many companies value employee development and offer training opportunities. You must keep yourself up to date with these opportunities and make good use of them.
  • Financial resources: For example, if a person has limited financial resources, they may decide to upskill in a cost-effective way by taking free online courses or attending workshops, rather than enrolling in a full-time degree program.


While upskilling or reskilling can have a positive impact on one’s career, there are several things to be mindful of:

  1. Choosing the wrong skills: It is essential to choose skills that are relevant to your career goals and aligned with industry trends. Choosing the wrong skills can lead to a waste of time, effort, and resources. For example, learning outdated software or technologies can negatively impact your career prospects, irrespective of the time and effort spent.
  2. Overvaluing certifications: Certifications can be valuable in certain industries, but they are not always necessary or sufficient to demonstrate proficiency. Focusing too much on obtaining certifications can lead to neglecting practical experience, which is often more valuable to employers. For example, a person who obtains a certification in project management may still lack the practical experience necessary to excel in that role. Therefore, you must make sure to look for job opportunities where you can apply the skills you learn through certification courses.
  3. Ignoring soft skills: Soft skills such as communication, teamwork, and problem-solving, are essential in most workplaces. Neglecting soft skills can limit your career prospects and impact your ability to work effectively in a team. For example, a software developer who neglects communication skills may struggle to work collaboratively with other developers, leading to delays and a negative impact on project outcomes.
  4. Neglecting the importance of networking: Building professional networks and relationships is crucial for career growth and development. Neglecting networking can limit opportunities for career advancement and hinder your ability to stay up to date with industry trends.